Dodo Brands: ChatGPT-based pizza to be served in Dubai

Dodo Brands: ChatGPT-based pizza to be served in Dubai

Dodo Brands used an AI-generated pizza recipe for the opening of its first unit in Dubai

[Dubai, United Arab Emirates — 6 February 2023] Foodservice franchise company Dodo Brands, managing tech-powered QSR brands across 17 countries, launched its first location in Dubai for further expansion in the GCC region.

ChatGPT, OpenAI’s language model chatbot, was used to create a special recipe for the new Dodo Pizza restaurant — the company’s flagship chain.

“I wanted to make something special for the opening of the first store in Dubai as it’s a big step for us to launch here. So, I checked out ChatGPT to see if it could help. I asked for a “pizza for Dubai customers,” and AI came up with a recipe with lamb, tahini, and Middle Eastern spices in just five seconds. My only change was to use chicken instead of lamb since it is more widely spread here.” — says Spartak Arutyunyan, Chef of Dodo Pizza Dubai.

In the near future, Dodo Brands is likely to use ChatGPT for the development of its proprietary cloud-based tech platform Dodo IS, which it has been building since the launch of the company in 2011. With a team of more than 250 developers, Dodo IS is designed to take care of every aspect of a restaurant’s operations. These include staff management, quality control, sales analytics, order tracking, and personalization of prices and marketing, along with other solutions that F&B players typically leave to external providers. With all these options combined, Dodo IS allows Dodo Brands’ franchisee partners to scale QSR brands rapidly while maintaining the same quality worldwide.

“Rather than worrying about AI technologies replacing us one day, we can explore how they can enhance our skill set today. While we develop all the components of the Dodo IS platform by ourselves, generative bots like GPT-3 can be a powerful tool to speed up and reinforce our work. Our team already uses it to write simple autotests and codes we can implement after reviewing.“ — says Alexander Andronov, CEO of Dodo Engineering.”

Located in Dubai Marina, the company’s first UAE location offers a dual-brand configuration: Dodo Pizza and Drinkit, the digital coffee shop from Dodo Brands. Drinkit’s mobile app offers customized drinks and the option to pre-order any drink in advance in order to skip the line. The coffee shop offers contactless order collection via a smart counter that displays the customer’s name and order number. During 2023, three more Drinkit coffee shops to be opened in Dubai.

In 2023, Dodo Brands plans to have over 1000 units in operation, as well as expand its global presence by entering eight countries, including Turkey, Cyprus, Croatia, and others.