The very first Doner 42 unit
The shawarma (shaverma, kebab, doner) market is enormous. But it still lacks a truly large and powerful brand — in our home market (Russia) as much as globally. And we would like to change that — in our home market and globally. That’s why we’ve created Doner 42, our digital-first doner shop brand.
This is a pilot unit of our doner concept, and since day one it’s been exceeding our expectations. Seeing the average ticket as low as 5$ with such a high volume of sales at the same time, we now believe more than ever that this concept can grow into a strong player in the quick-service segment of the market.