Everyone loves shawarma — and everyone fears it a little. You can’t always be sure eating one is that safe (yet we all crave it, right?). We at Dodo don’t see this as a problem — rather as an opportunity, and even a mission. The shawarma (shaverma, kebab, doner) market is enormous. But it still lacks a truly large and powerful brand. We would like to change that. That’s why we’ve created Doner42, our digital-first doner shop brand.