In 2025, Dodo Brands celebrated its 14th anniversary. Since launching in a small Russian town, the company has grown into two international brands: Dodo Pizza, with 1,300+ locations in 25 countries, and Drinkit, with 80+ coffee shops across 3 countries.
Dodo Pizza is now ranked among the top 10 fastest-growing global franchises, according to international industry reports, and is currently the #1 QSR chain in Kazakhstan by number of locations, according to INFOLine research firm.
As we enter a pivotal new chapter, our CEO, Dmitry Soloviev, shares the Dodo Brands’ strategy for 2025–2030—a vision of global expansion, digital transformation, and developing a global multi-brand operator. locations in Ho Chi Minh City, Vietnam, have been closed. Our franchise partner is shifting the business model and exploring new opportunities in smaller cities like Đồng Xoài.
DNA of a Global Company: Why We Want to Grow
From day one, Dodo Pizza was built for scale. Our franchise business model wasn’t designed for dozens of stores—it was designed for thousands.
We’ve always seen ourselves as a future global multi-brand QSR operator, and we still do.
The Dodo Pizza strategy for 2025–2030 is our roadmap—focused on global expansion, digital transformation in QSR, and sustainable franchise growth across key markets.
Dodo Pizza’s Long-Term Vision for 2030
What Does It Mean to Be a Global Multi-Brand Operator?
To be a global company means thinking bigger—making decisions in a global context, building beyond local limitations.
By 2030, 30% of our business should come from international markets. We aim to expand beyond our current offices in Moscow, Almaty, and Dubai—establishing a presence in other strategic locations worldwide.
Our portfolio will include two successful brands—Dodo Pizza and Drinkit—with a total of 4,000 stores:
◽️ 2,000 pizzerias in our home markets
◽️ 1,000 pizzerias in international markets
◽️ 1,000 coffee shops across the globe
Dodo Brands is set to grow 4x by 2030:
◽️ EBITDA: from $19M to $190M
◽️ Market capitalization: up to $1B
But this isn’t just about growing our footprint. It’s about reaching a new level of maturity—profitability, operational efficiency, and resilience.
We’ve learned how to build in times of crisis. And we’ve built in a way that lets us adapt when the market shifts. Big goals come with big challenges—and we’re ready for them.
High-Profit Franchise Business Model
We’re building a business where franchisees are true partners—in the same boat as us. We invest in their success: helping them grow faster, earn more, and scale with confidence. It’s a healthy, win–win model built on trust and shared ambition.
Many of our partners don’t just scale within a single region—they expand across borders. Dodo Pizza franchisees have already entered new international markets, including the UAE, Türkiye, Asia, Africa and Europe.
For these entrepreneurs, we became strategic partners in QSR franchising. And today, we’re actively looking for more of them—especially in key global markets. Which brings us to the next point.
International Expansion: 1,000 Pizzerias by 2030
We’re actively expanding in Türkiye, the UAE, Uzbekistan, and Kazakhstan. We’ve just opened our first pizzeria in Qatar, and signed up with a partner in Iraq. Our strategic focus is to continue Dodo Pizza’s global expansion across the Middle East, Europe, and Africa.
Our goal is to scale our international network 10x from today. Some of that growth is already secured through our existing franchise partners. The rest is where we’re fully focused right now—actively negotiating and looking for new strategic partners in emerging markets for QSR.
According to Market Research Future, the global pizza market is expected to grow by 30% by 2029. Pizza will remain a favorite food category for millions of people—and for us, it’s one of the most promising areas of long-term growth.
Drinkit: Entering the Global Coffee Market
Drinkit is future-oriented by design. As a digital-first coffee chain, Drinkit combines high-quality, great-tasting coffee with a tech-driven model that keeps prices accessible. It’s built for daily routines—in a clean, efficient format that maximizes digital integration and a personalized customer experience.
I believe this concept has strong global potential — not just in Russia, but on international markets as well. Our Drinkit stores in the UAE and Kazakhstan are already seeing promising growth. We have big ambitions, but we’re taking them step by step.
Our first major milestone is to win in our home market. The next step is to expand into new countries—and build a coffee segment position as strong as Dodo Pizza’s in pizza.
Our long-term goal: 1,000 Drinkit locations by 2030, with a long-range vision of opening 3,000+ stores worldwide.
The Strategy to Achieve Our Goals
◽️ High quality, accessible products, coffee and pizza. We’re always evolving our menu—launching seasonal specials, expanding our beverage lineup, and creating market-specific items. (My personal favorite: the Karışık pizza in Türkiye)
◽️ Strong market coverage. Our model only works at scale—so we need to open as many locations as possible in core cities to unlock network effects and build brand presence.
◽️ A bold, memorable brand. We invest in global marketing and creative brand collaborations—from Ninja Turtles to Genshin Impact—to connect with customers across cultures.
◽️ Strong franchise partnerships. We continue improving our B2B product and building long-term, trust-based relationships with franchisees.
◽️ Technology is at its core. Our Dodo IS platform and customer apps are always evolving. They’re the key to operational excellence, partner support, and digital transformation in QSR.
◽️ Patience, discipline and focus. We know how to stay focused, take our time, and scale with intent.
Dodo Brands’ Goals for 2025
2025 is the year where everything we’ve built starts working at full speed. It’s a pivotal moment in our long-term journey.
◽️ Drive growth in our key international markets (UAE and Türkiye) and expand Dodo Pizza’s global presence.
◽️ Achieve full delivery coverage across all districts of Dubai and cities where we operate in Türkiye.
◽️ Launch pizzerias in 3 new countries (Moldova, Montenegro, and Iraq) and sign agreements with 4 more—which is why we’re actively searching for new partners.
◽️ Accelerate Drinkit’s success in our home market with strong unit economics and franchise expansion. We’re targeting 3x revenue growth and at least 100 new coffee shops.
Target Numbers for 2025 Dodo Brands’ Growth:
◽️ Revenue: $1.5B+ (+31% YoY)
◽️ Total restaurants: 1,640 (+29% YoY)
◽️ EBITDA: $24M (+53% YoY)
◽️ Group valuation: $350M
Instead of a Conclusion
I often tell the team: we’re not just building a chain—we’re building a business meant to outlive us.
We won’t abandon the dream: to make Dodo a global brand, to enter new markets, to leave a mark.
Dodo is a company that moves forward and runs. And we’ll keep running. Even when it’s challenging. Even when it takes time. Because we know exactly where we are heading.