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The shawarma (shaverma, kebab, doner) market is enormous. But it still lacks a truly large and powerful brand. We would like to change that. That’s why we’ve created Doner42, our digital-first doner shop brand.

The Doner 42 mobile app offers a completely new experience to our customers. There, you can order in advance, customize your shawarma (remove onions, if you don’t like them, for example), pay for your order and take it at the checkout, avoiding waiting in line.

The app is also quite robust (with a convenient interface for customizing your combo deals and a simple order repeat...

This manifests in so many ways. Instead of thumbing paper menus in restaurants, customers use their phones to order for delivery. Instead of soliciting advice from their friends, people study reviews left by total strangers online.

It’s easy to get overwhelmed with all these changes. , so what’s going to be left of the restaurant and fast food industries in the end? This is the question every foodservice professional asks themselves.

Here is my (deeply personal) take on some of the most important developments in the quick service market.

A confession: I’ve...