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Being an entrepreneur, I went through highs and lows, deadlocks and personal transformations — and took notes along the way.

On April 1, at the Dodo Board of Directors meeting, we decided to close Dodo Pizza in China. How did we reach this decision? What’s the reasoning behind it? And why now?

We’re setting a goal for ourselves: go public in early 2024. Going public is part of Dodo Brands strategy for the next three years. We’ve named this strategy “Plan 333”—3 years, 3 brands, $30 million EBITDA.

Work doesn’t frighten me. What frightens me is retirement and stagnation. What inspires me is the idea of breaking the mold, going your own way, and doing what nobody has tried before.

Our expertise isn’t just in pizza. We know how to create retail concepts, merge IT and operational business, build a franchising system, and team with strong entrepreneurs. So we are going to start launching new retail concepts.